The real Punch in Livorno is a sort of digestive that Italians use to have when they finish their meal – usually after dinner. In Tuscany – exactly in Livorno, there is a strong tradition about the ponce which obviously derives from the British one but it differs for 2 main things: IItalians use their coffee instead of tea, and they put a sort of mix of alcohol, sugar and caramel that is called rumme instead of the real rum.
To be precise, in Livorno it’s totally necessary put what they define as sassolino, a liqueour that is similar to the rum and it is used only for desserts. They also add lemon zest.
If you’re curious enough, you can taste it after preparing it by yourself! It’s not so difficolt, you just need the right ingredients:
Italian coffee (made by the Italian moka);
rumme (sort of rum)
Sassolino
sugar
lemon zest
Last thing: please use the gottino, a glass that looks a little bigger than the Italian cup of coffee.
Believe me, ‘Ponce alla Livornese‘ is a cure-all after big meals, the right remedy to enjoy digestive as a liqueur together with coffee!
How can’t imagine thousands of Pitti phootsuite and articles in the blogs and selfies and special events without hashtags?
For this Pitti there’s a very interesting challenge, that marks the increasing importance of social network for the fashion world – and not only.
Let’s starting from hashtags as #Pitti #Pittiuomo #Pittiflorence #Pittifirenze #Pitti2016 and many more, but the real challenge is among the popular fashion brands, now that a only hashtag can be an original Brand or Product campaign!
#Luisaviaroma#imatechdreamer#techdreamer the whole campaign based on fashion business and technology, just to explain how the first Italian/English e-commerce became one of the most popolar in the world. Here you are some pics of its event (usually done as Pitti opening):
Luisa Via Roma event for Pitti 2016 – #techdreamer
#imatechdreamer and details – Luisa Via Roma party Pitti 2016
Some nice and weird people you could meet in the street during these days…
Then, here you are some original details and special campaigns:
nice and nonconformist idea to boost this #madeintuscany #nessunostile #tshirts:
#nessunostile
And #thefakefactory a project by IED which aims at representing 50 years of Italian beauty and stile on La Rinascente walls!
The fake factory – project by IED #thefakefactory
#pivifirenze ‘The untitled project for Etchigo-Tsumari’ (the top Pitti feature I think!) is an installation by the artist Paola Pivi from Milan: it’s a huge colorful staircase over 20 metres tall that is located into the Palazzo Strozzi courtyard in order to let people feel the contrast between the modern sense and ancient style:
Untitled project by Paola Pivi #PivifirenzeUnusual TOD’s shop window #italiancraftsmanship
However, for the first time Pitti put on its website homepage its 4 official hahstags: #pittiuomo #pu89 #pittipeople #pittigenerations followed by some of the most famous fashion brands hashtags. But is this helpful? The wide range of hashtags causes just confusion…
anyway, besides hashtags, the social communication in general is becoming even more powerful: if once Facebook was the leader, now Twitter and above all Instagram are necessary.
Here you are the top hashtags list of #Pittiuomo 2016: #iamwhoiam by #AntonyMorato, #TommyHilfiger (omonym), #NorthSailsGerardLoft, #IEDsaveTheDuck, #ptdreams by Emanuele Filiberto of Savoy, #romantictaste #atestoni by A. Testoni, #embracetheelements by the Canadian brand Nobis, any more?
It was a long time I really wanted to spent hours breathing fresh air far from the city, totally sourrounded by nature, fields, trees, no noise. Hence I finally got to go for a walk up a little mountain!
The first meeting I had was totally amazing 😍 with there little and hardworking mules!!
Mules pictures
It was like an old frame from the past, staring at those little mules giunge up the mountain and discovering they are still used as a transfer way it’s unbelievable! So cute 😊
Here you are some other shots I took trying to go near them while they were having their lunch break:
Mules having lunch
…and these are the landscapes of the Southern Italy countryside:
Pop Art is the lifestyle that belongs to the 50’s and 60’s when the culture of consumption starter to spread beginning from America and arrivino until Europe, New York was its hear and myths of that country still are the pop icons when thinking about Pop Art movement.
It was the time when positive and negative, dreams and nightmares, luxury and poverty became part of the daily mood and artistic representations. It can’t surprise how names as Marilyn Monroe, Elvis Presley, Andy Wahrol, Roy Lichtenstein and so on… turned to be symbols of a deep discomfort and illness and ended up with the worst endings. They are the perfect personification of the contrast of those days made by the sense of being a star for the whole world and the inner decadence.
Let’s try to explore this mood through some of the most important and influential works of art:
The 25 Marilyns by Andy Wahrol – 1962Marilyn Monroe’s Lips – Andy Wahrol 1962
…both created to show how the image of a big of mass media and wonderful life ad Marilyn can be repeated in a common sequence that has got nothing special: how they had become unsignificant and how the star was forced to play her role in several stages through her multiplied masque.
An artist like Robert Indiana, created the popular sculpture named ‘Love’ (that right now should be in the ma in square of Philadelphia) in order to represent the feelins and desires that could not be applied to those years:
Love Rising by Robert Indiana – 1968
…it has also become the symbol of commercial design for its layout, but remains a strong creation for its colors and shape of its letters.
It was the time for the perfect marketing of mass products: each object became the symbols of that condition, from lollipops and ice-cream to Pepsi, Seven-up and obviously Coca Cola!
Pepsi Cola Sign – Claes Oldenburg 1961
it really shows how the industry tent to be disintegrated and shuttered at least by arts.
Seven-up by Tom Wesselmann 1964Coca Cola way of life
Latest pictures show the success of capitalism which affirmed the American life and Coca Cola was by far the greatest expression of the mass product: used by Wahrol in its Green Coca Cola Bottles of 1962, and by Robert Rauschenberg for its Cola Cola Plan, the shape and color of the bottle is represented several times in sequence in order to show the different ways of consumption in the triviality and insignificance of life.
That’s how the Pop Art started to shape the general feeling and behaviour of 50’s and 60’s. More pictures and details on next article!
