If you’re thinking China and Japan are everywhere, you’re totally right. You just need to have a look around to see how many Chinese and Japanese now live in Europe and become part of Western world or see how many fusion restaurants and sushi spread in every city. Well, this trend is also becoming part of fashion world and it’s so weird to notice that stylists and trends are even more focused on this meltin pot, even if talking about a very rooted Italian style as the one by Dolce & Gabbana.
Yesterday I got an invite to have a look at Dolce & Gabbana shop based in the centre of Florence, they would celebrate their new collection, so I decided to have a look. I didn’t expect to see how much Italian it would be and how much Italy would be merged into Asian look & feel: Venice, Florence, Rome, Amalfi, Palermo and so on…monuments and symbols of the most famous cities are part of their dresses and shirts and pants and glasses and accessories! Dresses that look like postcards, colorful bags, striped t-shirts that remind of beach umbrella and summertime, plenty of handmade and unique products which represents Italian Dolce Vita feeling all around the world through these original collections #ItaliaIsLove #LittleSicilianMan #CarrettoSunglasses
But the best is that they’re completely oriented to Asia: the sorrounding areas of the shop have been decorated by scenes and characters representing Chinese and Japanese people in Italy, people interested in Italian culture, trends and lifestyle
One of them is from the very South of Italy, Sicily, and they just created a campaign named #LittleSicilianMan that could be interesting for those who are searching for special gifts for Father’s Day
It was amazing and unexpected to see how Italy meets Asia also through this brand!
#NoteOfTheDay Rainbow Lace, Dolce & Gabbana