MiuMiusic is the name (which I think it’s absolutely nice) of the first fashion App created by Prada Group that deals with music more than fashion itself. So weird.
It was surprisingly to read about it and then discover it’s totally focused on several tracks composed by one oft he most legendary DJ – Frédéric Sanchez – that you can choose and ‘remix’ by adding them to a sort of playlist. Then a frameless mix of projections will run on your screen as if you’re creating the video for this tracks.
Obviously what it’s shown is about Miu Miu style and fashion: shoes that becomes high heels, flying bags, psychedelic frames: the perfect 90s’ mood!
MiuMusic App frameMiuMiusic App: what you will see on your mobileFlying shoes by MiuMiu – MiuMiusic App
How can’t imagine thousands of Pitti phootsuite and articles in the blogs and selfies and special events without hashtags?
For this Pitti there’s a very interesting challenge, that marks the increasing importance of social network for the fashion world – and not only.
Let’s starting from hashtags as #Pitti #Pittiuomo #Pittiflorence #Pittifirenze #Pitti2016 and many more, but the real challenge is among the popular fashion brands, now that a only hashtag can be an original Brand or Product campaign!
#Luisaviaroma#imatechdreamer#techdreamer the whole campaign based on fashion business and technology, just to explain how the first Italian/English e-commerce became one of the most popolar in the world. Here you are some pics of its event (usually done as Pitti opening):
Luisa Via Roma event for Pitti 2016 – #techdreamer
#imatechdreamer and details – Luisa Via Roma party Pitti 2016
Some nice and weird people you could meet in the street during these days…
Then, here you are some original details and special campaigns:
nice and nonconformist idea to boost this #madeintuscany #nessunostile #tshirts:
#nessunostile
And #thefakefactory a project by IED which aims at representing 50 years of Italian beauty and stile on La Rinascente walls!
The fake factory – project by IED #thefakefactory
#pivifirenze ‘The untitled project for Etchigo-Tsumari’ (the top Pitti feature I think!) is an installation by the artist Paola Pivi from Milan: it’s a huge colorful staircase over 20 metres tall that is located into the Palazzo Strozzi courtyard in order to let people feel the contrast between the modern sense and ancient style:
Untitled project by Paola Pivi #PivifirenzeUnusual TOD’s shop window #italiancraftsmanship
However, for the first time Pitti put on its website homepage its 4 official hahstags: #pittiuomo #pu89 #pittipeople #pittigenerations followed by some of the most famous fashion brands hashtags. But is this helpful? The wide range of hashtags causes just confusion…
anyway, besides hashtags, the social communication in general is becoming even more powerful: if once Facebook was the leader, now Twitter and above all Instagram are necessary.
Here you are the top hashtags list of #Pittiuomo 2016: #iamwhoiam by #AntonyMorato, #TommyHilfiger (omonym), #NorthSailsGerardLoft, #IEDsaveTheDuck, #ptdreams by Emanuele Filiberto of Savoy, #romantictaste #atestoni by A. Testoni, #embracetheelements by the Canadian brand Nobis, any more?
Pop Art is the lifestyle that belongs to the 50’s and 60’s when the culture of consumption starter to spread beginning from America and arrivino until Europe, New York was its hear and myths of that country still are the pop icons when thinking about Pop Art movement.
It was the time when positive and negative, dreams and nightmares, luxury and poverty became part of the daily mood and artistic representations. It can’t surprise how names as Marilyn Monroe, Elvis Presley, Andy Wahrol, Roy Lichtenstein and so on… turned to be symbols of a deep discomfort and illness and ended up with the worst endings. They are the perfect personification of the contrast of those days made by the sense of being a star for the whole world and the inner decadence.
Let’s try to explore this mood through some of the most important and influential works of art:
The 25 Marilyns by Andy Wahrol – 1962Marilyn Monroe’s Lips – Andy Wahrol 1962
…both created to show how the image of a big of mass media and wonderful life ad Marilyn can be repeated in a common sequence that has got nothing special: how they had become unsignificant and how the star was forced to play her role in several stages through her multiplied masque.
An artist like Robert Indiana, created the popular sculpture named ‘Love’ (that right now should be in the ma in square of Philadelphia) in order to represent the feelins and desires that could not be applied to those years:
Love Rising by Robert Indiana – 1968
…it has also become the symbol of commercial design for its layout, but remains a strong creation for its colors and shape of its letters.
It was the time for the perfect marketing of mass products: each object became the symbols of that condition, from lollipops and ice-cream to Pepsi, Seven-up and obviously Coca Cola!
Pepsi Cola Sign – Claes Oldenburg 1961
it really shows how the industry tent to be disintegrated and shuttered at least by arts.
Seven-up by Tom Wesselmann 1964Coca Cola way of life
Latest pictures show the success of capitalism which affirmed the American life and Coca Cola was by far the greatest expression of the mass product: used by Wahrol in its Green Coca Cola Bottles of 1962, and by Robert Rauschenberg for its Cola Cola Plan, the shape and color of the bottle is represented several times in sequence in order to show the different ways of consumption in the triviality and insignificance of life.
That’s how the Pop Art started to shape the general feeling and behaviour of 50’s and 60’s. More pictures and details on next article!
It’s a new trend that is spreading in the marketing and communication worlds. Storytelling or tell the stories is what commercials and newspapers do everyday, but now they’re doing it in a new different way. Interactive, because obviously you have to play with a story, live it and have an active role. Transmedia is the new word that we can add to the previous ones, and it’s worth to say that they go on very well: transmedia interactive storytelling, tell a story through images, pictures, videos, maps, people that you can experience and share.
We’re already in a cross-communication stage, because now the need is to reach people through several channels and make them feel into a total experience.
What I want to say is that it’s nothing so complex, you just need your story, your mobile – iPhone, iPad or whatever – and try to use the apps I’m going to list right now. That’s it!
Here you are some examples of what Interactive Storytelling is:
See New York Times – journalistic storytelling A story about passwords in everyday lifeHoward tells his storyWe can’t see him but we can listen to his story through his voice, watch a series of pictures appearing into his image and showing us his story: we can feel his lost numbers story about the 700 people he lost in his company on September 11th. Just try to imagine…
Eleanor, shield number storytelling
Eleanor, who found a special protection in his husband shield number when he used to work in a police dept.
Alexandra, storytelling about her mom Her password is like a new story in her life, with her children, after her mother’s death: passwords, secrets, tears you can hear while she speaks.
Here you are some tips and apps you can explore that can help you to tell your stories: Medium, Adobe Slate, Pixotalefor visual storytelling. Storehouse and Stellerfor basic tools to storytell.
New storytelling is the way we can interact with our readers, find your own way. Everybody has a story to tell, just choose to do it with all you can use: videos, pictures, labels, screenshots, signals, movies, cuts, interviews, songs, sounds, voices.
It is called #MakeKidsHappy the new campaign of those two pillars. This year LVR topic for Pitti event was My Little Pony – exactly for Firenze4ever LVR initiative – and several mini ponies has been luxury-restyled in order to be sold and collect funds for SaveTheChildren. Stylists who wore these fantastic characters of the childhood were selectioned among several stars: from Versace to Fendi, Delpozo, Faith Connection, Arora, Cavalli…and obviously the LVR work of art!
Here you are some shots:
Fendi mini pony – Luisa Via RomaLuisa Via Roma – top colorful mini ponyCavalli mini pony – Luisa Via RomaDelpozo mini pony – Luisa Via Roma I’m guessing how much could they cost?!
So colorful and happy, it’s worth to think about how enjoyable was our childhood life 🙂 (well, exactly as right now!)
Here you are what happened. I’m gonna tell you about a cross-media experience I’ve just had while exploring Fendi world.
I decided to spend some days in Rome, it was too long I didn’t see the magic city, and even more time I didn’t have a walk in the city centre, near Via del Tritone, Via del Corso, too much time I didn’t get nervous by walking into the crowd of Rome.
Well, I was there for the perfect day, not only sunny, but also in one of the last weekend before Christmas, when all the people start to buy Xmas gifts. Well.
While I was walking, I got to Fendi and stopped in front of the most lively decoration I’ve seen in these days. I’ve always loved its way to communicate because generally its not to standard, and thinking that a luxury brand likes to enjoy the colors – as I’m going to show right now. Let’s discover little by little Fendi decorations for Christmas 2014:
They’re not penguins 🙂 but just little colorful birds that look like very social and happy.
And here you are one more picture:
Yes, there are a lot of birds all around a giant Xmas tree, Fendi Xmas tree.
And here you are another view of Fendi building (and store):
Firstly, I thought about this weird decoration, by thinking ‘How much social is it?!’..I was looking at all these little tweety birds among the bright bags which decorated the main wall of the building. Too weird, but happy and colorful, contrary to the rest of the conventional bright Xmas lights.
Once I was back home, I wanna look at Fendi website, let’s see the actual bags I’ve seen hunging on the building…let’s see this new collection and what it’s about.
And here you are what I read: ‘Fendi QuTweets’. I found again those Fendi-style birds, and also a nice video showing them flying all around the new bags, eating accessories and jewels.. nice Xmas operation: from the streets to the web. Maybe now it’s time to go the shop, isn’t it 😀 ?
A word that started to be popular some years ago.
A word that is a mix of CROSS and MEDIA, between media, among media, from a media to another. A word you can directly link to Henry Jenkins
Here you are a little world about this word, discover it if you fancy to know more.
It’s time to mention ‘Stories in between: narratives and mediums @play‘ – a unique text exploring the interplay between stories and media. The discussion focuses around the Myst narrative as it moves across media from games to books to comics to games. Along the way, the text also discusses the Sandman comics, and the hypermedia of Ultima Online and MitterNachtSpiel.
A text that has been created hypertextually to exist online as a website with an inter-related book. A text about story-telling and video-games. A text written by Drew Davidson, the person who gave me the chance to enter this world that now is a trend.
