Pasta and bijoux in Rione Monti, Rome

How to spend a great weekend? Just go to Rome and visit Rione Monti bijoux! This area is maybe one of the most old fashioned and attractive part of the city, seen also that is one of the most ancient district of Rome.

If you’re lucky you can enjoy weird people and lots of handmade products: handmade jewelry and vintage clothes, local Trattoria with homemade pasta and happy people going around!
The first place to enjoy is the famous Market named ‘Mercato Monti Urban Market’:

Monti Market
Mercato monti Urban Market, Rome

this market is the perfect mix between artistic handmade products – as vintage leather bags and handmade rings and bracelets – and extrovert dressed people who look like living in a movie 😁

Happy Glam, creative handmade products in Mercato Monti, Rome
Handmade products in Mercato Monti, Rome
Handmade products – Happy glam
Happy Glam creative earrings

All these handmade rings and earrings are so cute, a sort of cartoons pieces that look like funny if worn fine.

And then this authentic bijoux – handmade as well..

La chiave di violino – creative bijoux in Rione Monti Market, Rome
‘La chiave di violino’ handmade creation – wonderful ring!

Then, if you wanna enjoy an Italian taste, go to Pasta Imperialeyou can choose among a wide range of pasta..’linguine’, ‘tagliatelle’, ‘farfalle’ and so on…

Pasta Imperiale, a pasta shop in Rome
Pasta Imperiale, Via del Boschetto, rione Monti, Rome
Whole wheat ‘Italian farfalle’

or you can opt for a typical menu with pasta + water + tiramisu as the perfect Italian dessert!

Italian Menu at Pasta Imperiale, Rione Monti, Rome
Spaghetti, whole wheat pasta and green pasta
Super yellow ‘tagliatelle’!

…Just have a look to what I ate with my dear friends:

Broccoli and walnuts gnocchi
Broccoli and walnuts again, but with tagliatelle…
Broccoli and walnuts whole weat farfalle – a little chilly

For any more info..if you want some tips pr just know more about Rione Monti market, just leave your comment!

#NoteOfTheDay La Dolce Vita by Nino Rota

Hashtag challenge for Pitti 2016!

How can’t imagine thousands of Pitti phootsuite and articles in the blogs and selfies and special events without hashtags?

For this Pitti there’s a very interesting challenge, that marks the increasing importance of social network for the fashion world – and not only.

Let’s starting from hashtags as #Pitti #Pittiuomo #Pittiflorence #Pittifirenze #Pitti2016 and many more, but the real challenge is among the popular fashion brands, now that a only hashtag can be an original Brand or Product campaign!

#Luisaviaroma #imatechdreamer #techdreamer the whole campaign based on fashion business and technology, just to explain how the first Italian/English e-commerce became one of the most popolar in the world. Here you are some pics of its event (usually done as Pitti opening):

Luisa Via Roma event for Pitti 2016 - #techdreamer
Luisa Via Roma event for Pitti 2016 – #techdreamer

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#imatechdreamer and details - Luisa Via Roma party Pitti 2016
#imatechdreamer and details – Luisa Via Roma party Pitti 2016

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Some nice and weird people you could meet in the street during these days…

Techdreamers at Luisa Via Roma party
Techdreamers at Luisa Via Roma party

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And finally the guests: Petite Meller, Dragonette and Nervo!


Guest stars at LVR party for Pitti
Guest stars at LVR party for Pitti

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Then, here you are some original details and special campaigns:

nice and nonconformist idea to boost this #madeintuscany #nessunostile #tshirts: image

#nessunostile
#nessunostile

And #thefakefactory a project by IED which aims at representing 50 years of Italian beauty and stile on La Rinascente walls!

The fake factory - project by IED #thefakefactory
The fake factory – project by IED #thefakefactory

#pivifirenze ‘The untitled project for Etchigo-Tsumari’ (the top Pitti feature I think!) is an installation by the artist Paola Pivi from Milan: it’s a huge colorful staircase over 20 metres tall that is located into the Palazzo Strozzi courtyard in order to let people feel the contrast between the modern sense and ancient style:

Untitled project by Paola Pivi #Pivifirenze
Untitled project by Paola Pivi #Pivifirenze
Unusual TOD's shop window #italiancraftsmanship
Unusual TOD’s shop window #italiancraftsmanship

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However, for the first time Pitti put on its  website homepage its 4 official hahstags: #pittiuomo #pu89 #pittipeople #pittigenerations  followed by some of the most famous fashion brands hashtags. But is this helpful? The wide range of hashtags causes just confusion…

anyway, besides hashtags, the social communication in general is becoming even more powerful: if once Facebook was the leader, now Twitter and above all Instagram are necessary.

Here you are the top hashtags list of #Pittiuomo 2016: #iamwhoiam by #AntonyMorato, #TommyHilfiger (omonym), #NorthSailsGerardLoft, #IEDsaveTheDuck, #ptdreams by Emanuele Filiberto of Savoy, #romantictaste #atestoni by A. Testoni, #embracetheelements by the Canadian brand Nobis, any more?

#NoteOfTheDay Baby Love by Petite Meller – 2015

Pop Art: dreams and nightmares of 50s’ and 60s’

Pop Art is the lifestyle that belongs to the 50’s and 60’s when the culture of consumption starter to spread beginning from America and arrivino until Europe, New York was its hear and myths of that country still are the pop icons when thinking about Pop Art movement.

It was the time when positive and negative, dreams and nightmares, luxury and poverty became part of the daily mood and artistic representations. It can’t surprise how names as Marilyn Monroe, Elvis Presley, Andy Wahrol, Roy Lichtenstein and so on… turned to be symbols of a deep discomfort and illness and ended up with the worst endings. They are the perfect personification of the contrast of those days made by the sense of being a star for the whole world and the inner decadence.

Let’s try to explore this mood through some of the most important and influential works of art:

The 25 Marilyns by Andy Wahrol - 1962
The 25 Marilyns by Andy Wahrol – 1962
Marilyn Monroe's Lips - Andy Wahrol 1962
Marilyn Monroe’s Lips – Andy Wahrol 1962

…both created to show how the image of a big of mass media and wonderful life ad Marilyn can be repeated in a common sequence that has got nothing special: how they had become unsignificant and how the star was forced to play her role in several stages through her multiplied masque.

An artist like Robert Indiana, created the popular sculpture named ‘Love’ (that right now should be in the ma in square of Philadelphia) in order to represent the feelins and desires that could not be applied to those years:

Love Rising by Robert Indiana - 1968
Love Rising by Robert Indiana – 1968

…it has also become the symbol of commercial design for its layout, but remains a strong creation for its colors and shape of its letters.

It was the time for the perfect marketing of mass products: each object became the symbols of that condition, from lollipops and ice-cream to Pepsi, Seven-up and obviously Coca Cola!

Pepsi Cola Sign - Claes Oldenburg 1961
Pepsi Cola Sign – Claes Oldenburg 1961

it really shows how the industry tent to be disintegrated and shuttered at least by arts.

Seven-up by Tom Wesselmann 1964
Seven-up by Tom Wesselmann 1964
Coca Cola way of life
Coca Cola way of life

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Latest pictures show the success of capitalism which affirmed the American life and Coca Cola was by far the greatest expression of the mass product: used by Wahrol in its Green Coca Cola Bottles of 1962, and by Robert Rauschenberg for its Cola Cola Plan, the shape and color of the bottle is represented several times in sequence in order to show the different ways of consumption in the triviality and insignificance of life.

That’s how the Pop Art started to shape the general feeling and behaviour of 50’s and 60’s. More pictures and details on next article!

#NoteOfTheDay Heroin by Lou Reed, Velvet Underground 1964

Last minute gifts, cheap and a little chic

No time to shopping, no time to look for something useful, beautiful, that reminds you of tthe person you would love to give a present? Don’t panic, you just need half an hour to go in a little accessories shop or in a big store..ideas are already here!

Ideas about cheap presents – for friends, sisters, colleagues…

Cheap gift - ballerinas for rings
Cheap gift – ballerinas for rings

…they’re are perfect for your colleagues and friends who love and wear rings!

Cheap gift - pie de poule hat
Cheap gift – pie de poule hat

It could be ideal for your trendy friends who love the latest trends

Black whool and golden hat
Black whool and golden hat

It’s for an easy person who love to wear comfortable

Grey hat with studs
Grey hat with studs

ideal for lovely and delicate persons

Pon pon hat
Pon pon hat

for cute and happy people who love to have fun!

Finger food set
Finger food set

The perfect present for the friends you share your aperitivos with! So you can Aldo enjoy your homemade finger food ape!

Chiese or Japanese chopsticks
Chinese or Japanese chopsticks

…to enjoy together the take away sushi dinners!

Cheap gift - lovely chocolate
lovely chocolate
Homemade cookies
Homemade cookies
Body lotion
Body lotion

#NoteOfTheDay Souvenirs by Steve Goodman and John Prine (a lovely guitar duo), 1989

Interactive Storytelling – Popular Apps to understand how it works

It’s a new trend that is spreading in the marketing and communication worlds. Storytelling or tell the stories is what commercials and newspapers do everyday, but now they’re doing it in a new different way. Interactive, because obviously you have to play with a story, live it and have an active role. Transmedia is the new word that we can add to the previous ones, and it’s worth to say that they go on very well: transmedia interactive storytelling, tell a story through images, pictures, videos, maps, people that you can experience and share.

We’re already in a cross-communication stage, because now the need is to reach people through several channels and make them feel into a total experience.

What I want to say is that it’s nothing so complex, you just need your story, your mobile – iPhone, iPad or whatever – and try to use the apps I’m going to list right now. That’s it! 

Here you are some examples of what Interactive Storytelling is: 

See New York Times – journalistic storytelling   

A story about passwords in everyday life
  
Howard tells his story
We can’t see him but we can listen to his story through his voice, watch a series of pictures appearing into his image and showing us his story: we can feel his lost numbers story about the 700 people he lost in his company on September 11th. Just try to imagine… 

    

Eleanor, shield number storytelling

Eleanor, who found a special protection in his husband shield number when he used to work in a police dept.

  

Alexandra, storytelling about her mom
  

Her password is like a new story in her life, with her children, after her mother’s death: passwords, secrets, tears you can hear while she speaks.  

    

  

Here you are some tips and apps you can explore that can help you to tell your stories: Medium, Adobe Slate, Pixotale for visual storytelling. Storehouse and Steller for basic tools to storytell.

New storytelling is the way we can interact with our readers, find your own way. Everybody has a story to tell, just choose to do it with all you can use: videos, pictures, labels, screenshots, signals, movies, cuts, interviews, songs, sounds, voices.

OneDay #ExpoMilano2015 – How to eat (and drink) 

#OneDayExpo would be the very correct hashtag for this article, seen that all the pictures and adventures you’re gonna read have passed in one only Saturday. 

Let’s start from the morning, 12pm at Rho station, where Expo is located: go there with your very old friends is one of the coolest things you can do. The younger you are, the most you can enjoy music at nightime; the more adult you are, the more you can enjoy pavilions walks and nice aperitivos with mixed food from all around the world. Guess in which category are my friends and me 😁 ?!

Let’s begin – it’s gonna be a very long storytelling 

pieces of the Milan Cathedral
  
Korea ‘two’ like the hours we waited to enter
  

Guess where are from?!

Japan – Korea – Sri Lanka – Italy – UK, everybody in the same line 🇯🇵🇰🇷🇮🇳🇮🇹🇬🇧
  

Korean Pavilion:

Korean comedy
 

Its aim was to show the harmony of food, how a part ofthe world should not been overfed and how to eat:

world’s consumption of bad food
  
spoon and sticks- fundamental staff
  
first exhibit representing words about all the food in the world
  
against obesity
  
#howToEat
  
time, symphony, food harmony
  
Here it follows a series of projections about fruits and food mixing sorrounded by a perfect ideal sound (you should live this immersive experience!)  

 
  

   
 

   

food fermentation
  
red chilli paste
  
fermented cabbage
    
    
  
Korean food and symbols
  
Korean tables – view from the top
   

Keep on the tour

#Lithuania
  
#Belarus
 
#Malaysia

Artistic Italian 500 made by architect Fabio Novembre:
  

#ChinaPavilion
  
#Colombia
 
#Guinea
 

   
  

#kazakistan – the great missed pavilion, 5hours queue!!
  
#Poland
  Going towards Holland luna park:
#Holland – share grow live
  
imagine different: food for all
    
    
   
Italian pavilion
 Tree of Life and Italian pavilion on the right – more details later 😉
tree of life
  
  

The Chinese Vanke Pavilion building created to symbolize the red dragon: all the bricks are red metalized and made by self-cleaning and sustainable material 👹

  

   

Chinese building by Vanke – the real estate leading company of China
  #Montenegro Republic
#Montenegro Republic
  
#Liban
    
  
#Egypt
  
Egyptian sacred cats ‘Mau’
    
inside the Egyptian pavilion
    
    
augmented reality in the mirror
 
giant millstone in the roof
  
#Serbia
  
#Algerian style
  
    
#CocaCola pavilion
 
Here you are the Italian mascotte representing the 2014 business wedding: 
Alitalia – Etihad mascottes
  
  
flight simulator
  
  
Alitalia – Etihad, Expo Milano 2015
  

#Mauritania #Jordan
       
inside Mauritania
American Pavilion  2.0 – actually I didn’t go inside, I just saw it was based on trucks and US main brands about food, as you can see here: 
At night, instead, projections were very impressive, with colorful lights projected on waterfalls coming from the flag and watering plants…

    

#Turkey #MilanoExpo2015
    
#playjng with ceramics
 
View from the top: Italian Pavilion on the left, Tree of life in the right – the very symbols of the Expo created by Orgoglio Brescia, a consortium of northern Italian businesses and designed by Marco Balich

#Italy and Tree of life
    
 It has been inspired by the Campidoglio in Rome,starting from a oval-shape with a 12 pointed-star that symbolize the constellation:   
work of art ‘alive’
 
#Ecuador pavilion
   
 
Now, let’s see one of the top innovative Country of this Expo: Israeli. Its vertical grain and corn fields are shown all around the pavilion – walls are completely covered by these cultivations. It has a very low environmental impact and it’s one of the new evolutive trend in the agricultural fields in the world!
Israeli fields of the future
    
  
#Israeli pavilion
  
red horse in the fields of France pavilion
  
#France pavilion
  
a golden pig for France exhibit
  
On the roof you can see all the basic activities for human being and resources fo the French land, from phishing to lavender, wines, cheese… 
lavender of France
 

inside French pavilion
  
    

Now it’s on South America: 
  

grain and corn plants
  
corn plants
    
    
along Iran Pavilion

It was a damage to not have the chance to go inside these wonderful sails named Kuwait  
 
Here’s Qatar: parts of The pavilion representing The Jefeer, ora typical food container made by palm leaves:  
    
#Oman Sultanate
    
#RussiaExpo2015
    
    
    
#Cruciani at Expo and Japan in the back
 And finally, let’s end with colore and seeds, the Japanese ones:  
       

Here it ends the #oneDayExpoMilan2015, too short to visit everything, fair enough to have a look around and think a little bit about the gap among the different countries, the gap you can taste just by considering how the pavilions look different, how smart they are, how they  use specific materials trying to avoide the waste of time, resources, energy, food. Because there are countries, people, who cannot. #FeedingThePlanet #EnergyForLife

Live from Belle Epoque market in Florence 

I don’t know why tourists and Italians would buy gadgets from Paris in Florence, but it works this way 😳

I’m exactly in Santissima Annunziata Square and there’s this Parisienne market where you can find everything from souvenirs representing Tour Eiffel, bags, jewelry and fake representation of Moulin Rouge!

Here you are a little demo 😁 and if you want to enjoy it remember it will be open until next weekend

 

beginning with onions stand 😏

 

wonderful lavender flavour

 

savon de Paris

  

choco parisienne

textile and shirts

 

moulin rouge – belle epoque

 

 

piazza santissima annunziata

  

lovely half-gothic jewelry 😍

 

handmade French Jewelry

 

recycled glass for aquarius

 

…and obviously cheese

More info here

#NoteOfTheDay Mademoiselle de Paris sung by Edith Piaf, song by Jacqueline François, 1948

Vogue fashion’s night out with coffee Illy for #DREAM campaign -vfno2015

It’s the day after. Just having a coffee in Gilli, one of the top place of Florence, and discovering about this collaboration through a lot of wonderful postcards, ‘free postcards’ 😳

I should have known before that Vogue and Illy were having a contest about the best landscapes and pictures representing Dreams. Lot of pictures took part, but just a little has been selected to become real paintings (or illustrations) that will be exhibit here.

Here you are the selected postcards:   

dream Carousel #vfno2015
  
dream Love #vfno2015
  
dream cypress #vfno2015
  
dream Postcards #vfno2015
  
 
dream Sea #vfno2015
  

dream Ballet #vfno2015
 
lovely Ballerina shoes – detail
  
dream Tightrope walker
  

dream wedding #vfno2015

Some pictures are missing, so you have one more reason to go watching them live ✌️

Japanese-style vs. ’50s-style wedding

Some weeks ago, I wend through these two completely different wedding parties: styles, menu, people, locations, deco and so on… The only thing in common? The amount of things to eat!!

The beginning: an unexpected Japanese-style wedding 😍 

wedding tree
    

sugared almonds and other cereals
  
location Visconti, Marconia – Basilicata coast
 
and some other Japanese deco and sushi: 
kaede table list
  

sushi and other menu
  
origami butterfly and sugared almonds
  
origami Japanese box
  

wedding gift – Japanese cranes symbols of happiness
 
And this is the ’50s: 
old and polka dot 500
  

love bicycle – wedding day at Garden, Matera
  
super big hall – Garden Palace in Matera
  
mohito sorbet and liquirice
  
magic gardens of ‘Garden’ in Matera
  
gardens of Garden Palace – Matera
  
heart sculpture in a tree
  
Ice sculture and infinite fruits buffet
 
That’s it! And everything ended with lots more weight 🙂

Chanel: not clothing, not bags, this time it’s about clocks

I found it very interesting. It’s an article published on Vogue, 2014 edition (Italian version) and it was great to find this different point of view in Chanel’s history. 

And I will use the original pictures taking from the issue to tell this story.

Firstly, it comes a picture of Première Double Tour versions, made by gold and steel:

  
Here you are Place Vendôme: the square that inspired the design of the clocks. 

  

A 2013 steel version:

  

First and original version: ‘Première Tourbillon Volant’ of 1987 designed by Jacques Helleu, art director of Chanel Maison: firstly it represents the design of its perfume Chanel Number 5, then it’s possible to see its pattern inspired by the Vendôme Square:

‘Première’ means the ‘first clock’ and it was in black and white colors, made of different materials – as Modemoiselle Chanel always loved to do.

This is a joaiellerie version of 2009:

 
Those are two different versions: golden Première Céramique with ceramics, 2009, and Première Perles Haute Joaillerie with Akoya pearls, 2007:

Here you are a 2013 version based on steel:
 
The following one is the 2013 ‘modern’ version of Tourbillon Volant with diamonds and a mechanism that represents the favourite flower of Chanel: camellia. 

‘Première Tourbillon Volant’ – The symbol of one of the first sign of female revolution, the first clock to be made just for women, in the Eighties. And Place Vendôme which is always present in the several editions and models: it’s the birthplace of Chanel world, where the joaillerie/horlogerie boutique, the Offices and flagship store are located.

Hope to visit this square asap!