Here you are what happened. I’m gonna tell you about a cross-media experience I’ve just had while exploring Fendi world.
I decided to spend some days in Rome, it was too long I didn’t see the magic city, and even more time I didn’t have a walk in the city centre, near Via del Tritone, Via del Corso, too much time I didn’t get nervous by walking into the crowd of Rome.
Well, I was there for the perfect day, not only sunny, but also in one of the last weekend before Christmas, when all the people start to buy Xmas gifts. Well.
While I was walking, I got to Fendi and stopped in front of the most lively decoration I’ve seen in these days. I’ve always loved its way to communicate because generally its not to standard, and thinking that a luxury brand likes to enjoy the colors – as I’m going to show right now. Let’s discover little by little Fendi decorations for Christmas 2014:
They’re not penguins 🙂 but just little colorful birds that look like very social and happy.
And here you are one more picture:
Yes, there are a lot of birds all around a giant Xmas tree, Fendi Xmas tree.
And here you are another view of Fendi building (and store):
Firstly, I thought about this weird decoration, by thinking ‘How much social is it?!’..I was looking at all these little tweety birds among the bright bags which decorated the main wall of the building. Too weird, but happy and colorful, contrary to the rest of the conventional bright Xmas lights.
Once I was back home, I wanna look at Fendi website, let’s see the actual bags I’ve seen hunging on the building…let’s see this new collection and what it’s about.
And here you are what I read: ‘Fendi QuTweets’. I found again those Fendi-style birds, and also a nice video showing them flying all around the new bags, eating accessories and jewels.. nice Xmas operation: from the streets to the web. Maybe now it’s time to go the shop, isn’t it 😀 ?
Look at Fendi QuTweets video here.
