Ducati firstly produced radio tools, then motor and motorbikes

Do you know that the most popular brand of Italian motorbikes Ducati was firstly a Radio Company?! 😳

Its name was Società Radio Brevetti Ducati, based in Bologna (which is not Borgo Panigale, but in the very heart of the city) and founded by the 3 Ducati brothers. One of them, infact, was a physicist and he firstly discovered how to connect an Italian radio station with an American one: thanks to a condenser that improved the radio transmissions, Ducati business was boosted all over the world, and they became one of the leader company for radio tools and freequencies.

Radio Brevetti Ducati, 20s' Bologna
Radio Brevetti Ducati, 20s’ Bologna

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Then our history told us about the Second World War, and in that period, Ducati was asked to produce useful products for the Army: in that moment it started to develop specific bikes, or better, motorbikes as Cucciolo, the very first one:

Cucciolo motorbike by Ducati
Cucciolo, the first motorbike by Ducati
The heart of Cucciolo by Ducati
The heart of Cucciolo by Ducati

 

 

 

 

 

 

Ducati motorbikes
Ducati motorbikes

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Regina d'Africa motorbike for Dakar, Museo Ducati, Borgo Panigale
Regina d’Africa motorbike for Dakar, Museo Ducati, Borgo Panigale
Red Ducati, Museo of Borgo Panigale
Red Ducati, Museo of Borgo Panigale

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Scrambler, the adventurer motorbike by Ducati
Scrambler, the adventurer motorbike by Ducati

 

 

 

 

 

 

 

 

 

 

 

The visit to the museum ended up after a tour of the industry where you can have a look to the production lines and process but it was absolutely forbidden to take pics 🙄

To finish, here you are some pics of the surrounding buildings

Ducati at Borgo Panigale, the surrounding
Ducati at Borgo Panigale, the surrounding

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Vogue fashion night out #vfno2015 Florence

Yes here we are! Just after some hours spent in the streets of the city center to explore the Vogue Fashion Night of 2015..

Agenda said it would have been full of people, parties, dj sets and shops open till late, but above all, the promotional gadgets were supposed to be everywhere. Not true. Gadgets can be translated into buying #vfno t-shirts for only 20€…25€ 

Even if the 30% is supposed to be part of charity funds for Meyer’s hospital, I literally think that this price is too much.

Anyway, let’s start with a little bit of pictures:

#vfno2015 #Pinko #pinkoLove 

queue to enter Pinko
  
inside Pinko in Via Roma, Florence
 
#vfno2015 #sisley  
#vfno in sisley
  

#vfno2015 #scrambler #DucatiScrambler in partnership with Tudor, Fani optical store in Via Tornabuoni 
scrambler #DucatiScrambler in partnership with Tudor, Fani optical store
 

 #vfno2015  #EmilioCavalliniBoutique   

Emilio Cavallini, Florence


 #vfno2015 #Pomellato Hyppo dancers 😍

Pomellato, Florence

  

Pomellato, Via Tornabuoni
  
#vfno2015 Inside Strozzi Palace with DJs, purple lights, people 
Strozzi Palace
  
Strozzi Palace
  

And finally, here we are in Repubblica Square, where fashion people, normal people, casual ones, dark ones, stylish and vintage ones, everybody meet.